Daily Archives: April 23, 2013


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Do Supermarkets Confuse Consumers With Copy-Cat Labelling? 3

Screen shot from Tesco.com A Which? report has revealed that many consumers are confused and annoyed that supermarkets use labels and packaging that is similar to well-known brands. Well maybe I’m unusual, but I like that they look the same. I’m a mum on a tight budget and when Jen goes on about “Dr Pepper” which is often nearly £2 I can say “yes, ok you an have a treat” and pick up the copy cat Dr Pop one at around 70p. I can see its not the same product, the printed labels aren’t identical so I do not feel its confusing, from my point of view its I can buy something that looks very similar, tastes the same but is less than half the price. Why wouldn’t you like that? I had a quick nosey online at one of the big four supermarkets (Tesco just because I shop there, […]