Daily Archives: March 15, 2019


JuliesNBsquare

What town suits your personality?

Here we have a post written by my pal Emma about a personality test, it looks sponsored but its not. Well hello there! I don’t know about you but when I think of towns which are particularly “risky”, I don’t instantly think of Canterbury, nor would I think that Watford would be slap bang in the middle of the “risky/risk-averse spectrum” but according to recent research performed by Zopa – it is. So how did they come to this conclusion? Well, Zopa worked with a behavioural psychologist Ivo Vlaev from the super snazzy Warwick Business school to create a ‘Risk and Safety’ index – oh, er! They analysed 97 towns across the UK (creating a matrix of Google Trends data) to see how much risk their inhabitants are willing to take. Watford comes out as the most ‘middle’ of all. Now, I have been to Watford a few times and […]