Watch out for sneaky pet food labels 7


If you read a pet food label that said “with extra meat” or “made with meat” you might think that is a good choice for your fluffy friends. It might be, but it might not be what you thought either. Meat content is something I look for on Freya’s food and treats. If there are two products that are similar then I turn them over and compare the small print. Freya Woof likes a foul smelling meaty stick chew in beef flavour, and in one of the better value shops in the city centre they sell the same thing by 3 different brands. I want nice things for my hound, and I assumed the most expensive choice would have most meat but it was no where near as high percentage meat as the middle priced brand –  The cheapest option was as you’d expect, made of “meat derivate” which could mean mechanically claimed meat or it could be the nastiest bits like poultry heads or animal hides. (sorry)

Meat section

Meat section in a supermarket (Photo credit: Wikipedia)


It pays to read the packets, you might not understand it all but to me the bit that says “minimum 65% meat” is what I am looking for. Just like with the kiddies, sometimes it’s nice to have things that are bad for you but taste nice as an occasional treat, but I certainly wouldn’t let them eat junk everyday. I would be annoyed if I had been buying a premium priced food thinking it was better for Freya if the labelling implied it was top quality but actually had a lower percentage of meat than cheap brands. What I actually buy for Freya is dry “complete” food that she likes, it is not the cheapest brand but it is a low priced item, I know that range only has around 4% meat but I feed her tinned dog food too with a significantly higher percentage on the labels. She also gets a lot of freshly cooked meat from my dinner plate and some veggies too, but she only eats vegetables she hasn’t seen them so I sneak it in to her bowl before adding the tinned dog food.

Anyhow, the people at Applaws pet food got in touch and asked if I would take a little Facebook quiz about pets. I got 88% which was one wrong.

Infographic applaws

See the full infographic by clicking on this image.

This weekend our Freya Woof has mostly been testing out Applaws for herself, she hasn’t refused to try any of it yet. But I’ve not had her run to me when I am dishing it up either. Applaws is in lot’s of different packets and tubs, and Freya has learnt that the sound of a ring-pull popping on a tin can almost certainly means munch time.
Applaws is a more expensive brand but you can see and smell the difference. If you want to check them out on twitter see @ApplawsPetFood or on Facebook/Applaws.

Disclosure : I was asked to mention the Infographic and the Facebook quiz, and Freya received a lovely hamper of Applaws dog food. The words and opinions are my own.


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